AFFI launches consumer advertising campaign
May 13, 2014 | 03:51 PM
The American Frozen Food Institute has launched a $90 million advertising campaign to encourage consumers “to take a fresh look at frozen food.”
“The ‘Frozen — How Fresh Stays Fresh’ initiative is a three-year, $30 million per year effort to engage consumers where they live, work and shop through national television, digital and print advertising, online engagement and in-store and out-of-store promotion,” AFFI said in a news release.
The campaign website notes that the Food and Drug Administration has found no nutritional differences between fresh and frozen produce and that many frozen meals are portion-controlled.
The campaign, which describes freezing as “nature’s pause button,” is supported by AFFI members, including ConAgra Foods, General Mills, Heinz, Hillshire Brands, Jasper Wyman & Son, Kellogg’s, Lakeside Foods, Nestlé USA, Pinnacle Foods, Schwan’s Foods and Seneca Foods.
▪ American Frozen Food Institute — Frozen. How Fresh Stays Fresh
“The ‘Frozen — How Fresh Stays Fresh’ initiative is a three-year, $30 million per year effort to engage consumers where they live, work and shop through national television, digital and print advertising, online engagement and in-store and out-of-store promotion,” AFFI said in a news release.
The campaign website notes that the Food and Drug Administration has found no nutritional differences between fresh and frozen produce and that many frozen meals are portion-controlled.
The campaign, which describes freezing as “nature’s pause button,” is supported by AFFI members, including ConAgra Foods, General Mills, Heinz, Hillshire Brands, Jasper Wyman & Son, Kellogg’s, Lakeside Foods, Nestlé USA, Pinnacle Foods, Schwan’s Foods and Seneca Foods.
▪ American Frozen Food Institute — Frozen. How Fresh Stays Fresh
