The Hagstrom Report

Agriculture News As It Happens
Navigation

Farmers & Ranchers hire P.R. firm to boost image

U.S. Farmers & Ranchers Alliance, the coalition of more than 30 farm and ranch groups formed to improve the image of agriculture, has hired Ketchum, the New York-based public relations firm, as its primary communications agent, Ketchum announced today.

The Zócalo Group, a Chicago-based word-of-mouth and social media agency, and Maslansky Luntz & Partners, a New York and Alexandria, Va., strategy firm, will also work on the project, Ketchum said.