Couric starts ‘Fed Up’ challenge on sweeteners and flour; Grocery Manufactures Association challenges film
May 12, 2014 | 12:10 PM
Television journalist Katie Couric, a producer of the film “Fed Up,” is challenging Americans to avoid all sweeteners and flour for 10 days while the Grocery Manufacturers Association has launched a website to counter the film’s message about prepared foods.
Couric is asking people to go to the Fed Up movie website and join the “challenge” of not eating any sugar-containing products for 10 days.
Couric’s definition of sugar includes all products that contain “added sugar,” including honey, molasses, agave and all liquid sugars, such as sodas, bottled teas, fruit juices and sports drinks.
The guide to the challenge also warns that yogurts, canned foods, spaghetti sauce and ketchup contain sugar. The challenge also includes avoidance of artificial sweeteners, which the film says signal to the body that sugar is coming even if it is not, and also suggests “cutting out all flour products that turn to sugar in your body.”
Meanwhile, GMA has mounted a competing website called “Fed Up Facts” that uses many of the same graphics as the “Fed Up” movie website, but defends the processed food industry.
“Fed Up” debuted in theaters in some cities on Friday, and is scheduled to open in others on May 16. In Washington, “Fed Up” is showing at the Landmark E Street Cinema at 555 11th St. NW.
It is also showing in what the movie industry calls “limited release” in 20 cities.
▪ ‘Fed Up’ movie site
▪ The Fed Up Challenge
▪ Grocery Manufacturers Association — Fed Up Facts
Couric is asking people to go to the Fed Up movie website and join the “challenge” of not eating any sugar-containing products for 10 days.
Couric’s definition of sugar includes all products that contain “added sugar,” including honey, molasses, agave and all liquid sugars, such as sodas, bottled teas, fruit juices and sports drinks.
The guide to the challenge also warns that yogurts, canned foods, spaghetti sauce and ketchup contain sugar. The challenge also includes avoidance of artificial sweeteners, which the film says signal to the body that sugar is coming even if it is not, and also suggests “cutting out all flour products that turn to sugar in your body.”
Meanwhile, GMA has mounted a competing website called “Fed Up Facts” that uses many of the same graphics as the “Fed Up” movie website, but defends the processed food industry.
“Fed Up” debuted in theaters in some cities on Friday, and is scheduled to open in others on May 16. In Washington, “Fed Up” is showing at the Landmark E Street Cinema at 555 11th St. NW.
It is also showing in what the movie industry calls “limited release” in 20 cities.
▪ ‘Fed Up’ movie site
▪ The Fed Up Challenge
▪ Grocery Manufacturers Association — Fed Up Facts
