The Hagstrom Report

Agriculture News As It Happens


Report: Valued consumers moving away from grocery stores

High-income, Hispanic and baby boomer shoppers are moving away from grocery stores and purchasing food in other venues such as drug stores and dollar stores, Supermarket News reports in its September 1 issue, according to the Food Marketing Institute.

Just over half of consumers — 51 percent — are eating out less today than before the downturn started, and 90 percent said they’ll continue to do so, according to SymphonyIRI Group’s Times & Trends report.

But grocers, which retain the biggest sales shares overall, are losing momentum to other retail formats, and it involves some of the supermarket industry’s most coveted or loyal shoppers, the report says.

In the 52 weeks ended in early July, grocery stores posted a 0.3 point decline in consumer packaged goods (CPG) dollar share, which takes in everything from beverages to general merchandise, to a 47.9 percent share overall, according to the report, Supermarket News said.

Shoppers earning more than $100,000 shifted to drug stores, club stores and dollar stores that have begun appealing to wealthier customers, while Hispanic consumers shifted mostly to dollar stores, but also to club stores and dollar stores. Baby boomers shifted also shifted to drug stores as well as to dollar stores and club stores.